Has Asansör has taken its installation capabilities to a new level with the Torre brand
By repositioning its elevator installation operations under a corporate structure through the Torre brand, Has Asansör has ushered in a new era focused on quality, safety, and sustainability. The company aims to strengthen standardization in installation processes by combining engineering expertise with field experience.
Installation quality and on-site safety—among the most critical issues in Turkey’s elevator sector—have been brought under a new corporate framework through the steps taken by Has Asansör with the Torre brand. Torre was launched to address rising quality expectations and safety issues on-site, and has been positioned in an integrated manner with Has Asansör’s production capacity and engineering infrastructure.
“Installation is now a strategic area of expertise”
Commenting on the establishment process of Torre, Has Asansör Business Development Manager Ayşe Nur Keşanlı noted that installation activities have long been insufficiently distinguished within the sector. Keşanlı stated that Torre was planned to address this need, saying:
“The increasing number of elevator accidents and quality issues in Turkey in recent years has once again demonstrated just how critical the installation phase is. Proper and standards-compliant installation is just as vital as quality production. We designed Torre as a structure that brings this awareness to the field.”
R&D, engineering, and field experience all in one
One of Torre’s most significant distinguishing features is its integration with Has Asansör’s R&D infrastructure, engineering expertise, and decades of production experience. Ayşe Nur Keşanlı emphasized that Torre is not merely an installation organization, noting that all equipment and components used are selected in accordance with international standards.
Keşanlı stated that the same engineering team and quality control processes apply to both the production and installation sides, explaining that this integrated structure ensures transparency, consistency, and traceability on-site.
A reliable brand in the short term, an industry standard in the long term
Keşanlı stated that Torre’s short-term goal is to become a brand distinguished by reliability and engineering discipline in the installation sector, and that in the long term, they aim for Torre to establish itself as a quality benchmark within the industry.
“We define growth not as ‘fast’ but as ‘sustainable.’ We believe Torre will become a structure that brings Has Asansör’s strength to the field and elevates the perception of quality in the long term. We move forward with the understanding that every successful project reaffirms Has Asansör’s strength.”
